Content Strategy Projects
As this company’s onsite content creator, I helped to brainstorm & execute various creative content strategies that have helped this company to grow from a new start-up to a multi-million dollar business.
THE WANDER CLUB
About the project:
Along with this new startup’s CEO, we worked to narrow down a target audience and brainstorm what types of content, imagery, and copy would resonate with them the best. I helped to plan and execute photo shoots for paid advertisements, as well as image and copy used on the company’s website.
I also used scheduling software to plan out the creative content that we would use throughout the year, particularly near crucial sales periods such as Black Friday, Christmas, and Mother’s Day.
This life coach and retreat facilitator had intended to start her social media for years but hesitated due to uncertainty of the vision overwhelm around execution. By creating a clear social media plan and supporting her with creating the content, I was able to help her overcome these challenges.
KAMILA POLAKOVA
About the project:
Social media can be daunting, especially if you’re hesitant to speak on camera, don’t enjoy spending too much time on various platforms and prefer to focus more on your clients and human-to-human interaction. But most business owners recognize the need to be on social media as a way of reaching new customers and building community.
I was able to help this life coach and retreat facilitator remove these blocks by changing her attitude towards her social media presence and making it fun and creative. We did this by exploring the various forms of content that could be created, how the editing process could be used to streamline the production process, and coming up with ways to make content that fit with the client’s style and personality.