Social Media Management
Spending hours on social media isn’t why you started your business. Allow me handle it all for you.
What I’ll do:
- Create and manage a content calendar to ensure consistent posting and that you can spend less time on social media
- Write an engaging copy targeted to your audience
- Collaborate with you to design images, captions, and hashtags
- Actively engage with your audience by responding to comments, messages, and mentions to build community
- Monitor and analyze social media metrics to track growth and adjust strategies accordingly
My Projects
As this company’s onsite content creator, I helped to brainstorm & execute various creative content strategies that have helped this company to grow from a new start-up to a multi-million dollar business.
THE WANDER CLUB
About the project:
Along with this new startup’s CEO, we worked to narrow down a target audience and brainstorm what types of content, imagery, and copy would resonate with them the best. I helped to plan and execute photo shoots for paid advertisements, as well as image and copy used on the company’s website.
I also used scheduling software to plan out the creative content that we would use throughout the year, particularly near crucial sales periods such as Black Friday, Christmas, and Mother’s Day.
This client knew she needed to put her brand on social media platforms like Instagram and TikTok but did not want to spend a lot of her time glued to her phone. That’s where I came in.
HEAL WITH URI
About the project:
I helped this holistic life coach with all things related to social media. She had an existing Instagram account but found it challenging to maintain on a regular basis. Since I was also helping her with content creation and video editing, I was able to reformat the long-form videos we created together (5-10 minutes long) into vertical short-form videos that we posted to Instagram, TikTok and YouTube Shorts.
I also helped to manage and respond to comments, so that the client could spend as little time on social media as possible.
Mindful Wander has been my own personal project for TikTok and YouTube Shorts focused on topics of travelling, personal development & mental wellbeing.
MINDFUL WANDER
About the project:
Through this personal side-project, I’ve been able to experiment with different types of content and grow a combined audience of over 25,000 followers. This has allowed me to learn various formats for creating content on social media such as Green Screen, Stitches, Duets, “talking head” videos, and static images, in order to see how various types of content perform.