My work as a social media manager began as a full-time employee of the ecommerce brand, The Wander Club, by managing a library of creative content, scheduling, and community management.
THE WANDER CLUB
About the project:
As a full-time employee of The Wander Club, I managed their Instagram account by formatting product images (that I shot, in-house), sourcing images relevant from the web that would be relevant to the brand’s target audience, utilizing scheduling software to ensure social media creative was posted regularly and on time, and responding to messages and comments from viewers.
During this time with The Wander Club, I played an important role in the company’s growth from a new startup, to a multi-million dollar business.
This client knew she needed to put her brand on social media platforms like Instagram and TikTok but did not want to spend a lot of her time glued to her phone. That’s where I came in.
HEAL WITH URI
About the project:
I helped this holistic life coach with all things related to social media. She had an existing Instagram account but found it challenging to maintain on a regular basis. Since I was also helping her with content creation and video editing, I was able to reformat the long-form videos we created together (5-10 minutes long) into vertical short-form videos that we posted to Instagram, TikTok and YouTube Shorts.
I also helped to manage and respond to comments, so that the client could spend as little time on social media as possible.
Mindful Wander has been my own personal project for TikTok and YouTube Shorts focused on topics of travelling, personal development & mental wellbeing.
MINDFUL WANDER
About the project:
Through this personal side-project, I’ve been able to experiment with different types of content and grow a combined audience of over 25,000 followers. This has allowed me to learn various formats for creating content on social media such as Green Screen, Stitches, Duets, “talking head” videos, and static images, in order to see how various types of content perform.